Engagement media?

In any media, while the size of the audience is important, the consumers’ relationship with the media is perhaps equally important. ‘Engagement’ is the buzzword. But what does it really mean?

Is a commuter who is shuffling through FM radio stations in her car just as engaged with her media as someone who is listening to a downloaded podcast by hooking her iPod into the car radio? Who is likely to pay more attention? (This is attention economy, right?). Who is likely to listen through the advertisements? Who is likely to remember the name and message of the show sponsor? Who is likely to be favorably predisposed to the show and the communication that goes with it (she obviously likes the show otherwise she wouldn’t make the effort to download it.)
(more at the new blog site…)